Walnut Creek, August 28, 2006 – Central Garden & Pet Company today announced the launch of www.zilla-rules.com as its new reptile brand site. The site is based on the idea of “Where Reptiles Rule”, the Company’s new marketing platform for brand R-Zilla.

Peter Alexander, Internet Marketing Manager at Central says, “Launching the new brand website continues Central’s commitment to offer consumers valuable information in an interactive format.” The site includes Herp Events, Polls, News, and Product information as well as a link to www.PetUniversity.com, Central’s education site for reptile pet owners.

About Central Garden & Pet Company

Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our pet products include pet bird and small animal food, aquarium products, flea, tick, mosquito and other pest control products, edible bones, cages, carriers, pet books, and other dog, cat, reptile and small animal products. These products are sold under a number of brand names, including Kaytee, All-Glass Aquarium, Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone, TFH, Four Paws, Interpet, Farnam and Breeder's Choice. Our lawn and garden products include grass seed, wild bird food, weed and insect control products, decorative outdoor patio products and ant control products. These products are sold under a number of brand names, including Pennington, Norcal Pottery, New England Pottery, GKI/Bethlehem Lighting, Lilly Miller, Ironite, Matthews Four Seasons, AMDRO, Grant's, Sevin and Over 'n Out. For additional information on Central Garden & Pet, including access to the Company's SEC filings, please visit the Company's website at http://www.central.com/.

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